WHAT IS MARKETING TO YOU?

3 Ways You Can Drive More Sales With Social Networks

Getting your small business on social sites and building a strong social media platform can help you gain more customers and ultimately make more sales. However, what specific actions can you perform on social media to drive more sales to your business? Here are a few ideas:

1.          Create Short Videos for YouTube

One of the biggest social networking sites is YouTube. Its capacity for storing and sharing millions of short video clips seems endless. While it started out as a way for anyone to post their short videos online, it has evolved into a successful social media marketing medium for small and medium business.

Using the highest video production elements (sound, light, editing), create short videos that you can share with customers and potential customers. There are a wide range of topics you can use for your videos, including:

• Product demonstration
• Customer testimonials
• Manufacturing process
• Tour of facilities
• Management interviews

Keep your finished videos short. An average of 3-5 minutes is sufficient. The best advice is to use a professional video production company to help you create your marketing videos. With your face and product on the internet, you will be better equipped to connect with your customers and guide them toward making a sale.

2.         Use Twitter to Drive Website Traffic

Your Twitter account is a useful social media marketing tool to get visitors to your website or even a landing page. However, rather than 

HOW STRATEGIC PLANNING GROWS YOUR BUSINESS

Successful entrepreneurs, business owners and CEOs use two critical documents-strategic and business plans- to start, run and stage their businesses for success.
What are the differences between these two critical documents? A business plan is a formal statement of a set of business goals, the reasons why they are believed achievable and the plan for reaching them. Business plans are essentially for starting new businesses. A business plan defines the purpose of the business, assesses business opportunities, provides structure to ideas, helps plan human and operational needs of a business and is critical if you are seeking funding.
A strategic plan defines the strategy or direction for a business and provides the basis for making decisions on allocating its scarce resources to pursue its chosen strategy over a given period of time. It answers the following questions: What do we do, for whom do we do it and how do we excel or outperform our competition?
A company’s strategic plan is its overall game plan that management uses to position the business for success in its chosen target market, compete effectively, maximize customer satisfaction and deliver superior value to all its stakeholders over a period of time(usually one to five years).
Whereas a business plan is used to start a new business or new projects, a strategic plan is for established businesses desirous of growth. A strategic plan helps build your competitive advantage, communicates your chosen strategy to your associates or employees, prioritizes your financial needs and provides focus and direction to move from plan to action.
In summary, a business plan starts and runs your business while a strategic plan stages your business for success.
A strategic plan is the product of a strategic planning process. The chief objective of a strategic planning process is to ensure that the chosen course and direction of a business is well thought out, sound and appropriate. The process provides reassurance that the limited resources of the business are sharply focused in support of that chosen direction and encompasses both strategy formulation and implementation.
All businesses implicitly or explicitly are involved in strategic planning: Those who fail to plan actually plan to fail!
The strategic plan is a chief driver of business growth with profound impact on the business, its people and customers.
BUSINESS: Strategic planning transforms businesses into purpose driven organizations focusing the energies of all its members on the realization of the chosen goals of the strategic plan while simultaneously and continuously maximizing the interest s of all its stakeholders. What is more? Businesses that are driven by strategic planning outperform those that are not, not because of what propels them but in spite of any and all obstacles that impede them. Such Winning businesses have the following to show for their strategic planning:
• Better results
• Organizational leadership spends more time on identified high impact, high growth activities
• Higher ability to Identify true opportunities versus false starts
• Adapt quickly
• Are proactive instead of reactive
• Achieve your vision for success
The net effect will be a growing business, able and willing to meet the needs of its customer.
EMPLOYEES: Employees in strategically run organizations are co-creators of the future of that business and are therefore highly involved, more empowered through ownership and consequently passionate employees. Such employees are therefore more motivated and productive.
CUSTOMERS: Customers of strategically run businesses are more likely to get value for their dollar. They get services/products that serve their current needs from businesses with highly motivated and passionate employees and business systems and structures aligned to current reality. The net effect will be increased demand of the business services by customers leading to mutual satisfaction for all: Business, employees and Customers.
So do you have a strategic plan for your business? If not, create one. Businesses of all sizes and stages-early, growing, plateau or decline- do require a strategic plan. A new business requires it to grow and maximize its value creation process. A business in plateau requires it to unlock new opportunities for growth. A business in decline requires it to reconstruct its path to growth. Even a successful business requires a strategic plan to manage its success and plan for the next phase of growth.
Businesses at all times face an uncertain future. Winning Entrepreneurs, Business owners and CEOs know that for the success of their business to be sustainable, they have to prepare for the future. One way to prepare for the future is to wait for it to happen. However, Management guru, Tom Peters says that the best way to prepare for the future is to create it. The strategic plan helps you create the future.
The Author, Dr. Kennedy Ononaeke, a business growth strategist is the Managing Consultant /CEO of Winning Edge Consulting Limited, a healthcare consulting and training firm. For a free complimentary consultation on how to create a winning strategic plan call him on 2348035875796 or email: kennedyononaeke@winningedge.com.ng.

Start Your Business

By Jean Murray, About.com Guide

Learn how to start your own business from idea to opening day. If you have a great idea for a product or service you want to offer, you will need to go through this process step by step. You will begin by choosing a name and location, and selecting a form of organization. Then you will estimate your startup costs and operating income and expenses. Finally, you will put everything together into a business plan and to actually start your business.

1. First Steps to Business Startup
2. Choose a Business Name
3. Find a Business Location
4. Choose Your Business Legal Type
5. Starting a Business - Legal Types of Business

6. Prepare to Pay Business Taxes
7. Create Your Financial Projections
8. Prepare a Business Plan
9. Find Startup Financing for Your Business
10.  ASK FOR THE FULL ARTICLE BY CALLING 08130147707

GREATNESS IS EASY

 

Greatness is easy if purpose, plan and pursue are packaged wisely, marketing is the engine that drives any organization to success, I see your organization taking the lead position in your industry

I am Mr. ThankGod Mike Ugedi, a passionate marketer and exceptional business developer with the vision of adding value to your organization in the area of winning customer and improving the standard of the organization.

I am a BSC Degree holder from the department of physics in Delta state University Abraka. Where i graduated with a second class upper honors degree in physic electronic 2011, with my concentration in physic, i left the University as one of the best graduating physics student in 2011. My strong passion for marketing and business development form child hold, led me into the study of business development in late march, 2011 at the prestigious impact Global business Academy and learning4living business school and others( seminars and books)

After graduating from the University in 2011, i worked in the Admin and marketing departments of various organizations (L4L, Seikiri and sons and MKI collection)

I believe in going for the best and boosting organizations productivity as a creative thinker, bottom line focus marketer and fast learner, I can perform very well under minimal supervision, accepting any challenge that pop up, as an excellent team player.

I am also versatile in the area of attitude management, hence can easily adapt to any working condition while making meaningful contributions to the team. Please refer to my person profile and curriculum voucher attached to this cover letter for further information.

 I am highly convinced that your organization is the best place for me to share my wealth of marketing experience and skill, as I press toward making the organization vision and goal become reality, have plan to do my best to make your organization take the lead position in the industry and remain first, during and after my working with you.

Thanks for this great opportunity.

WHY YOU NEED US?

WHY YOU NEED US?

Simply put, 99% of businesses fail because owners are too busy doing other things instead of focusing on the success factor of their business. We help you do the other thing (planning, promotion, marketing and training), so you can focus. We attend to the details, allowing you to focus on what you do best - running your business
Check this out….do you have a business name, digital banner or sign post, hand bills, bulk SMS, a Biz plan, a system etc



We are a full service company that focuses on completing the tasks and projects that busy professionals and business owner need in order to build and boost their business.
We specialize in open source website/development, customized business boost training, staff and workers training program; flex production, advertising /marketing campaigns, newsletter marketing, sending of bulk sms, consulting services and market research

*Any business owner that wants world-class support should count on soft touch

Mama bb Abraka…08054129224

*Since I meet with soft touch my school has started growing to international standard…Directors of schools

Tel: 08053325850 also 08063713137

We touch lives and businesses per day

ABOUT THE CEO STBS

MR.UGEDI THANKGOD is a BSC Degree holder from the department of physics in Delta state University Abraka. He graduated with a second class upper honors degree in physic electronic 2011. With a concentration in physic, he left the University as one of the best graduating physic student in 2011 and His active passion for marketing and human relationship management, led him into business development in late 2011.

After graduating from the University in 2011, he worked in the Admin and Legal departments of various organizations (L4L, Seikiri and sons and MKI collection). He has worked with large and small companies and invests his private time in helping jump-start small and medium enterprises. He is a motivational trainer and coach and gives personal training to youth groups (school, churches and group).

In 2011 after graduation he was admitted by the Learning4living Business School to pursue a series of Advance Management Programs in logistic and supply chain management, sale and marketing and entrepreneurship. Believing that the success of any endeavor rested in the quality of the management, he enrolled as a full time student, at the Impact Global Business Academy (IBA) –Graduating with honors in 2011, he set aside his hunger for a more degree in management to acquire more firsthand marketing experience in industry.

Between the years 2011 and 2012, he worked as a marketer in learening4living business school, MKL Collections and soft touch business solution. At one time, he worked as CEO of Global link Nigeria. After almost two years of working experience, he finally decided start up and run a business that will grow to become Africa number business developers. He is currently CEO of soft touch business solution Nigeria limited, a business development company the now popular lever plus cooperation.

Combining strategic vision with execution capability, he has led teams to success in complex Change Management assignments and Operational decisiveness.

Regarded as an agent of change and creating economic empowerment across Nigeria, he currently sits on the board of a number of companies and organizations (TFL International, TSF and EFC) in Nigeria.

Alumni of the learning4living Business School.

Ugedi ThankGod spends his time between Delta state and Lagos, sharing his wealth of Business development experience.

He dreams of birthing 50 thousand Godly entrepreneurs, becoming Africa youngest billionaire and world richest man before seventy.

more on soft touch business solution

Soft Touch Business Solution ("STBS Group") is a leading Business services firm. With offices in Nigeria and Associate in the UK, we are poised to serve our customers better.

To ensure your success, we tailor our services to provide smart and innovative customized solutions for your Business and Financial needs.

Our Vision

Becoming Africa number one business developer

Our Mission

Developing person’s and boosting businesses

 

Our Core Value

Speed

Quality

Innovation

Integrity

STBS Group has years of combined experience in Enterprise and Business, offering end-to-end customized solutions and Training for:

q  Production of business tool’s

q  Business Development Training

q  Academic and Financial I.Q Training

q  Outsource Marketing

From Business development to complete financial solutions, we believe in providing outstanding service and producing exceptional results.